Does your business support your dreams? Most small businesses start almost by accident or out of necessity. They then tend to grow organically, with bits and pieces being added to the pot as the business evolves. Rarely is any business designed from the beginning, but…
Make your marketing more compelling through benefits selling. Let’s say I simply marketed myself as a business coach with experience in leadership roles. I can almost hear you thinking, so what? You’re probably also thinking, what does that mean for me? What benefit is there…
Let’s get back to basics! Clients are often surprised, and sometimes a bit resistant when I suggest this during our coaching sessions. But like much in life when you think you’ve hit a brick wall, it’s worth going back to the beginning and having a…
When Times are Tough, Service Matters Most…More Than Ever… There seems to be a constant stream of bad news at the moment. In the course of a few short months, we lost our respected and much-loved Queen, we’ve had two new PMs, the Pound took…
Finding your superpower? Priceless Priceless because once you have defined what is your business’s superpower, price won’t factor into customer buying decisions. People will buy from you, regardless of price, because the benefits of doing business with you are so amazing that price becomes irrelevant.…
I may be direct but….. You know, recently one of my clients commented that I was very direct, but they saw this as a real positive thing, a unique selling point of sorts. Well, I don’t know if I’d go that far, but I do…
Never have enough marketing budget? Marketing takes money. So it’s important to make sure you max your marketing budget. Which for many small business owners just never seems enough. Here are some hints for making the most of your marketing budget: ● Test and measure…
Some people plan to be business owners; others come into it via circumstance, maybe because of a redundancy or a need for more flexibility around family responsibilities. However they turn to it, it is usually with the idea of relying on their industry expertise to…
Everyone dreams of success, so why do so few realise it? Everyone dreams of success. What that success looks like will differ from person to person and from business to business. But I can guarantee you, everyone dreams of success. Sadly though, a large percentage…
Clients, and other things to be grateful for! 2020 has come to an end, and not a moment too soon for many of us, I am sure. However, despite the challenges we faced personally and professionally during the last 12 months, there have also been…
Planning for Business Success Beyond COVID The COVID pandemic has hurt many small businesses, and we will feel its impact for a long time to come. As unsettling as these times are, it is important to recognise that we can’t escape the change. We have…
