I find these days there tends to be a lot of focus on the benefits of individual attention, think of all those offers of tailored fitness, eating, learning or even business coaching programmes with only YOU in mind. Sounds great, right? But here’s the thing,…
Are you driving your business or is it driving you? You pretty much know everything there is to know about what your business does, right? After all, you’re a great architect, a fantastic hairdresser, a top notch printer. But can you honestly say you know…
We are well into the year already and hopefully you have found and kept your focus on the things that will make the most positive impact in your business over the next few months. If not though, here’s a few tips that may help. Now,…
Bill Gates once said, everyone needs a coach. It doesn’t matter whether you’re a basketball player, a tennis player, a gymnast or a bridge player. Now, as a business coach I obviously agree with this sentiment. However, I also know that business coaching isn’t for…
2023 has officially kicked off with many business owners, I am sure, setting some pretty incredible New Year resolutions for themselves and big, scary, audacious goals for their businesses too. But as the year progresses, it often becomes harder and harder to remain focused on…
Does your business support your dreams? Most small businesses start almost by accident or out of necessity. They then tend to grow organically, with bits and pieces being added to the pot as the business evolves. Rarely is any business designed from the beginning, but…
Make your marketing more compelling through benefits selling. Let’s say I simply marketed myself as a business coach with experience in leadership roles. I can almost hear you thinking, so what? You’re probably also thinking, what does that mean for me? What benefit is there…
Let’s get back to basics! Clients are often surprised, and sometimes a bit resistant when I suggest this during our coaching sessions. But like much in life when you think you’ve hit a brick wall, it’s worth going back to the beginning and having a…
When Times are Tough, Service Matters Most…More Than Ever… There seems to be a constant stream of bad news at the moment. In the course of a few short months, we lost our respected and much-loved Queen, we’ve had two new PMs, the Pound took…
Finding your superpower? Priceless Priceless because once you have defined what is your business’s superpower, price won’t factor into customer buying decisions. People will buy from you, regardless of price, because the benefits of doing business with you are so amazing that price becomes irrelevant.…
I may be direct but….. You know, recently one of my clients commented that I was very direct, but they saw this as a real positive thing, a unique selling point of sorts. Well, I don’t know if I’d go that far, but I do…
Never have enough marketing budget? Marketing takes money. So it’s important to make sure you max your marketing budget. Which for many small business owners just never seems enough. Here are some hints for making the most of your marketing budget: ● Test and measure…
