Never have enough marketing budget? Marketing takes money. So it’s important to make sure you max your marketing budget. Which for many small business owners just never seems enough. Here are some hints for making the most of your marketing budget: ● Test and measure…
Some people plan to be business owners; others come into it via circumstance, maybe because of a redundancy or a need for more flexibility around family responsibilities. However they turn to it, it is usually with the idea of relying on their industry expertise to…
Everyone dreams of success, so why do so few realise it? Everyone dreams of success. What that success looks like will differ from person to person and from business to business. But I can guarantee you, everyone dreams of success. Sadly though, a large percentage…
“Oh, what a tangled web we weave, when first we practice to deceive!”- Sir Walter Scott, 1808 In this famous line from Scott’s epic poem, Marmion: A Tale of Flodden Field, Scott is alluding to how, when we speak dishonestly or try to obfuscate a…
Are you missing out on the opportunity to work ON your business? The challenge many small business owners face today is that they are so busy working in the day to day operations of their business that they fail to look up and see the…
Positivity³ – how to feed the thrive mindset We’ve all heard the term: the power of positive thinking. But have you heard of Positivity to the Power of Three, or as we like to call it, Positivity³? Well, Positivity³ is the term we’ve coined in…
Will your business still be around in 5 years? And how do you make sure it is? According to the Small Business Administration (SBA)* 20% of small businesses fail in the first year, 50% after five years, and only 33% make it to 10 years…
Quick question: do you know the value of your business? Most business owners I speak to can readily tell me: How many customers they have What their revenue is How much profit they make But not too many can give me a confident answer when…
So, the clocks have moved forward! First implemented in the UK in May 1916, daylight savings time is aimed at maximising the use of sunlight and conserving energy. Unfortunately, today’s proliferation of electronic devices means the actual energy savings are negligible, but we do get…
