When it comes to crafting effective messaging, it’s all about telling a compelling brand story and communicating key messages clearly to your target audience. Let’s dive into three strategies that will make your messaging stand out. One: Develop a compelling brand story. This story incorporates…
In the fast-paced world of marketing, understanding your target market is crucial for success. Today, we’ll look at four steps to truly understanding your audience, that can help you develop an effective marketing strategy. Step one: Identify your ideal customer. Who are they? What makes…
Tips for Converting Leads into Customers I was recently at the ActionCOACH BizX 2023 where I got to watch global leaders in their field present to, and inspire, everyone in the room. (I highly recommend you attend next year if you can. It’s an excellent…
I find these days there tends to be a lot of focus on the benefits of individual attention, think of all those offers of tailored fitness, eating, learning or even business coaching programmes with only YOU in mind. Sounds great, right? But here’s the thing,…
Make your marketing more compelling through benefits selling. Let’s say I simply marketed myself as a business coach with experience in leadership roles. I can almost hear you thinking, so what? You’re probably also thinking, what does that mean for me? What benefit is there…
The challenge is time, I get it. You know you should be spending more time on your marketing activities but can’t seem to free up the hours to do so. But if you want to keep those leads coming in then you need to take…
Finding your superpower? Priceless Priceless because once you have defined what is your business’s superpower, price won’t factor into customer buying decisions. People will buy from you, regardless of price, because the benefits of doing business with you are so amazing that price becomes irrelevant.…
Not all marketing is digital. It’s so easy in this digital age to focus too much of our marketing attention on our online activities. Social media, websites, google ads. The list goes on. But if your online marketing activities are not delivering the results, then…
Never have enough marketing budget? Marketing takes money. So it’s important to make sure you max your marketing budget. Which for many small business owners just never seems enough. Here are some hints for making the most of your marketing budget: ● Test and measure…
“Oh, what a tangled web we weave, when first we practice to deceive!”- Sir Walter Scott, 1808 In this famous line from Scott’s epic poem, Marmion: A Tale of Flodden Field, Scott is alluding to how, when we speak dishonestly or try to obfuscate a…
