Learn about the Benefits of Club Coaching

Normally, when business owners consider business coaching, they think of external consultants. Perhaps a pair of highly paid consultants coming into the office, holding a week’s worth of workshops with your staff and walking you through a 70 slide presentation on what’s wrong in your business. In fact, business coaching and consultancy are very different services (check out our blog on Coaching Vs Consultants!). This blog isn’t about Consultancy nor is it about 1-2-1 Coaching. This Blog is all about Club Coaching – sometimes known as Group Coaching.  

For some businesses 1-2-1 coaching may be the best option, but it isn’t the only option for your business. ‘Club Coaching’ is equally valuable to the right business owner, because like most things in life – coaching isn’t a ‘one-size fits all’ solution. 

Benefits of Business Club Coaching

Club coaching programmes encourage personal development without being tethered to your company. For example, while in 1-2-1 coaching you may focus first on marketing as one of your biggest challenges facing your business, but at group coaching you can explore a wider range of topics to aid your personal development in time management, for example. Club coaching adds value for you as a business owner and individual, which you can then pass along to any business you run, as well as your personal life too. Club coaching is about upskilling in the areas most applicable to you.

While 1-2-1 coaching can be quite intensive and individual, club coaching opens the door to deeper networking potential. In Club Coaching environments, members count on each other as well as their Coach for accountability and advice. As such, they feel free to share more than business cards – they share their needs, open and honest feedback, and useful and practical resources amongst each other. In Club Coaching groups you don’t just draw knowledge from your coach – but perhaps 5-10 other successful business owners full of great knowledge.

You also get to share your insights too – it is very likely that a challenge you have overcome previously is now being faced by another business owner who could use your help. Equally, another business owner may raise a challenge you didn’t even know you faced! Led by your ActionCOACH, open discussion is always encouraged, to help clarify challenges, identify powerful strategies to solve them, and specify relevant and realistic actions to implement those strategies.

While Group Coaching does translate to dedicated time spent constructively working on you and your business, many groups develop a genuine social element too. Groups such as our ActionCLUB, ProfitCLUB, and GrowthCLUB centre around social coaching. Being a business owner can be incredibly isolating – especially if you are struggling with time management and working 60+ Hour weeks. Many business owners find group coaching really is a great way to develop your business without being stuck in a boardroom. 

The lower cost for a group coaching club is a key driver in the decision to embark on business coaching. At ActionCOACH Bury St Edmunds, we have a range of clubs and programmes to suit every business size and budget. We also have a money back guarantee attached to every one of our programmes – check out our website for more information! 

So, who benefits from group coaching?

  • Individuals who already know what their challenges are and therefore don’t need deep exploration or investigation. You know the problem and want the best, tried and tested solutions.
  • Those who want to increase commitment to their goal but don’t want the intensity of individual coaching.
  • Those who prefer community and learn better in group settings. Some business owners prefer a collaborative group environment where they learn from the insights and contributions of peers, as they do from their own reflections. Group coaching offers a shared experience through community, where we have other people to cheer us on and celebrate with.
  • If you are looking for education and guidance, rather than instant problem resolution or emergency fire-fighting solutions.


There are so many ways to work on your business – it’s important that you keep an open mind and keep exploring!

Why not join us for your first FREE complimentary GrowthCLUB session, alternatively check out our range of coaching programmes today and see which one is the right fit for you!