The Benefits of ActionCOACH


You’ve heard about ActionCOACH and you think you know what having a Coach on your team means but you need to be sure that the benefits justify the cost. It’s key to remember that by choosing to engage with an ActionCOACH and Growth Specialist you are committing an investment in not only the development of your business, but in your own personal development too. The coaching experience is as valuable as you make it, and arguably there is no better placed investment than the one you make in yourself. 

Click here and get in touch with us to talk through your business goals.


“Don’t short change yourself when it comes to investing in your own future success”

 – Jim Rohn, Mindset Guru


Bringing in an ActionCOACH is not just a quick fix solution. 

At ActionCOACH Bury St Edmunds we don’t just paper over the cracks, nor do we roll in and make sweeping changes to your business. The focus for us is on your individual and personal development as well as the development of your business. The way we see it, the two are intrinsically linked. It is imperative that you and your Senior Management Team develop the right transferable skills, techniques and learned behaviours needed to continually develop your business. Give a man a fish and he eats for a day – teach a man to fish and he will eat forever.


The goal of ActionCOACH Bury St Edmunds is to develop leaders and business owners in our communities, and ultimately to create 1,000 new jobs in our region – which is why we make sure that everyone we coach is coachable. We care about your success just as much as you do, and in business, it’s not easy to find someone so firmly in your corner.  


Your Coach takes proven ActionCOACH strategies and methodologies and tailors them to your business. 

The global ActionCOACH brand has developed, tried and tested hundreds of techniques, strategies and systems over the past 20 years, which are now used to benefit businesses worldwide. We take a holistic approach when working with you and your business, proactively tailoring our methods to identify your specific pain points and where we can unlock the most value. We are so confident in our approach to coaching that we offer an investment money back guarantee.


Yes, there is a difference between an ActionCOACH and a consultant. 

In the UK, approximately 50% of businesses fold within the first 5 years, and over 60% fold within the first 10.  It has been suggested that at the 5 year mark, small businesses reach a tipping point whereby they come to a pivotal point of growth but struggle to put the systems and structural changes in place to achieve growth successfully. The difference here between a consultancy approach and a Coach, is that while a large scale consultancy firm may assign a team to oversee your expansion (at high cost) the approach will always be traditionally project-centric and transactional. For example, a consultant may tell you to migrate your sales data to a large new CRM system to handle your increase in leads. Whereas a Coach 

and you will work together to identify which processes need to be upgraded, how this will impact your teams and methods, and most critically how you grow while maintaining your company culture and values. Your relationship will be transformational, as they are there throughout to develop the individual as well as the business – not just one project.  



Access to an experienced, knowledgeable objective view. 

At ActionCOACH Bury St Edmunds we use our knowledge and experience to provide an objective perspective across the touchpoints of your business. From reviewing marketing collateral, sales processes, financial structures, digital presence and recruitment techniques – your Coach will provide a third party point of view and help you to see how your business experience looks and feels to your prospects and clients. Part of engaging with a business coach is being comfortable with ‘tough love’, honesty and frank conversation. Vital to the success of your coaching relationship is knowing that your coach will challenge you and your business beliefs for the benefit of your business – holding a mirror up to your habits and behaviours and being honest about how they affect your business. 


Your ActionCOACH will be able to help you make connections and  realise opportunities 

Business community connections, networking and partnership opportunities are central to the ActionCOACH Bury St Edmunds philosophy. The ActionCOACH network itself is worldwide – so in the event that you and your business have an industry specific challenge, your coach can delve into the global AC community within which someone, somewhere will have experienced and overcome that very same issue. Working smarter, not harder to stop reinventing the wheel, avoid pitfalls and take heed of others experience and knowledge to make smarter business decisions. 


While the ActionCOACH network may be global, at ActionCOACH Bury St Edmunds we invest heavily in our regional connections. Within our local business communities, we collaborate best with shared values, experiences, prospect demographics and relationships. We encourage partnerships and referrals at every opportunity and proactively facilitate opportunities to get you in front of relevant business contacts. 


What should I look out for in a business coach?

  • It is important that you share chemistry, mindset and similar values with your coach. 
  • Find a coach who will hold you accountable.
  • Don’t be afraid to ask for a needed dose of honesty – your coach is there to be objective and insightful.
  • Your Coach should be an unreasonable yet compassionate friend
  • Use your Coach as a knowledge base, teacher and mentor. 
  • As odd as it sounds, your Coach should not be sweet, forgiving and nice – if they are then they don’t care deeply enough! You wouldn’t expect your Personal Trainer to let you sit and have a cake in the middle of your session, would you?


A wide range of ActionCOACH programmes designed to suit every business.

Working with ActionCOACH Bury St Edmunds is more than a personal journey, we are a vibrant business community within ourselves. Over the past 20 years we have developed a suite of programmes from 1-2-1 coaching to monthly and fortnightly group coaching. 

Our exclusive ActionCLUB comprises a closed group of committed, local business owners in your area, hand selected to provide a varied pool of experience and knowledge. Meeting twice a month we cover a set agenda of personal and business development points. 

Our quarterly GrowthCLUB meets for planning workshops, aligning your goals, actions and points of success to prepare your business for the next 90 days.

At our monthly ActionCOACH Bury St Edmunds BookCLUB we think business and personal development can and should be sociable. We send out ‘Books of the Month’ to our members, meet later in the month (usually at the pub!) to discuss the findings, learnings and takeaways from those books, and how they relate to our businesses. We find discussion always goes well with a great meal and a drink – on us!


ActionCOACH is what you make of it.

We are extremely proud of our ActionCOACH community, and the results we help our clients to achieve. We are happiest when we are learning, developing and sharing in the successes we help others achieve. While there are hundreds of glowing testimonials and success stories online, we know that unless business owners are able and willing to invest in themselves and the ActionCOACH methods, we will never be able to help businesses reach their full potential. We are so confident in our methods and strategies that we offer an investment money back guarantee. The key to success is you.


So, if you are ready to unlock the next level of business success, Click here to get  in touch and let’s talk about how we can help!