Do you know when do you start to make money in your business? Your breakeven point is the point where the cost of producing a product or service equals the revenue generated by the sales of that product or service. In a nutshell, it tells…
Selecting the Right Channels for Your Business Navigating the vast array of online and offline channels can pose a significant challenge when deciding which ones are most effective for your business. However, by gaining a comprehensive understanding of the available channels and how they align…
Creating value for your clients Being in business can be tough and no more so than in this challenging economic climate. Often, it is just simply not enough to offer great customer service. Customers are looking for more for their money every day. They are…
Leveraging Technology to Transform Your Small Business Marketing Efforts In today’s digital age, integrating technology into your small business operations is no longer an option but a necessity. By leveraging technology, you can revolutionise your marketing efforts, streamline processes, and propel your business towards growth…
Making sense of the numbers in your business Understanding the numbers in your business can be challenging for most business owners (unless they are accountants, of course!). But you don’t have be overwhelmed by it all, all you need is to understand a few of…
In the world of advertising, there are cost-effective tactics that businesses can use to reach their target audience and generate valuable leads. Let’s explore some of the tactics that won’t break the bank. You can leverage social media platforms. Social media advertising is a cost-effective…
Creating Raving Fans Raving fans are customers who are so over the moon with your business and the service you provide that they will not only tell all their friends and colleagues about you but, actually bring them to you and help you make sales…
When it comes to coaching, finding the right coach is like finding the perfect partner. Let’s imagine you’re a business owner, and you’ve had a less than stellar experience with a coach in the past. What went wrong? Maybe you didn’t put the time in,…
Top 3 ways to find customers Relying on too few customers can leave you vulnerable – losing just one could mean a cash flow crisis. But by consistently making an effort to bring in new business, you’ll reduce your risk of failure and grow your…
When it comes to crafting effective messaging, it’s all about telling a compelling brand story and communicating key messages clearly to your target audience. Let’s dive into three strategies that will make your messaging stand out. One: Develop a compelling brand story. This story incorporates…
In the fast-paced world of marketing, understanding your target market is crucial for success. Today, we’ll look at four steps to truly understanding your audience, that can help you develop an effective marketing strategy. Step one: Identify your ideal customer. Who are they? What makes…
You know you need to, but do you know how? Knowing you need to deliver an exceptional service does not necessarily translate into knowing how to. For that, there are a few fundamental areas that businesses should consider incorporating into their customer approach; strategies that…
