I recently spoke with a business owner who was struggling to convert their marketing leads into paying clients. “I’m getting plenty of interest,” they told me, “but something keeps falling through at the final hurdle.” It’s a story I’ve heard countless times, and it highlights…
At ActionCOACH Bury St Edmunds, we often explore how AI can enhance our workflows. As a small team, we’ve found AI tools like and ChatGPT and Copy AI invaluable for streamlining tasks, accessing information, and saving time. In this blog post, we’ll explain how you…
Building a Positive Workplace Culture Around Brand Values: A Guide for UK Business Owners Jump to: Why are Brand Values Important? The Link between Brand Values and a Workplace Culture Real-World Examples of Successful Brand Values Defining Your Brand Values Communicating Brand Values to Your…
Navigating Business Trends in 2024: A Guide for Small Businesses As 2024 progresses, the landscape for small businesses is laden with both formidable challenges and unprecedented opportunities. This article by Salesforce references a survey conducted by Slack that sheds light on the concerns of small business owners, with a…
Measuring your marketing makes sense Be sure to regularly measure your marketing for returns. Why? Because measuring and analysing the results of your marketing efforts is essential for determining the effectiveness of your strategy and making informed decisions about future campaigns. By tracking key metrics…
Creating engaging content Whether you’re creating blog posts, videos, infographics, or social media posts, you should be creating content that engages; it should be informative, valuable, and shareable. For that, it’s important to understand your target audience and develop content that speaks to their needs…
Building an online presence As more and more consumers turn to the internet to research products and services, it’s important to look at how to increase your online visibility; having a strong online presence can only help your business reach a wider audience and build…
Choose the channels that work for you With so many different channels available, both online and offline, it can be challenging to determine which ones are most effective for your business. To help with this decision, it is important to evaluate each channel in terms…
Branding and Marketing Value building strategy #3! Having a strong branding and marketing strategy is instrumental in creating value in a business. It goes beyond just advertising products or services and encompasses the establishment of a compelling brand identity that resonates with customers. Brand Recognition…
What’s the point of your marketing? Part of any solid marketing strategy is setting your objectives for your marketing activities. When setting clear marketing objectives, think SMART (Specific, measurable, achievable, realistic, time bound). Defining specific, measurable goals helps to focus efforts and resources on activities…
What makes you unique? Your USP is what sets your business apart from your competitors and communicates to potential customers why they should choose your products or services over others in the market. By identifying and articulating your USP effectively, you can create a powerful…
Selecting the Right Channels for Your Business Navigating the vast array of online and offline channels can pose a significant challenge when deciding which ones are most effective for your business. However, by gaining a comprehensive understanding of the available channels and how they align…
