What’s the point of your marketing? Part of any solid marketing strategy is setting your objectives for your marketing activities. When setting clear marketing objectives, think SMART (Specific, measurable, achievable, realistic, time bound). Defining specific, measurable goals helps to focus efforts and resources on activities…
It does make all the difference! The more value in your business, the more valuable it is for you AND outsiders. One strategy for value creation is to identity your unique value proposition (UVP). Having one creates significant value in a business by attracting and…
What makes you unique? Your USP is what sets your business apart from your competitors and communicates to potential customers why they should choose your products or services over others in the market. By identifying and articulating your USP effectively, you can create a powerful…
Keep your financials solid Solid financial management helps create substantial value for your business by attracting investors, supporting growth, enabling strategic decision-making, ensuring compliance, and enhancing overall efficiency and stability. Here are some benefits of keeping your financials solid: Investor and Stakeholder Confidence: Clear financial…
Unlocking Business Potential As a small business owner, you know that your company is more than just a venture; it’s a labour of love, dedication, and countless hours of hard work. Whether you’re considering a future sale or seeking to attract investors to fuel expansion,…
Mastering Sales Training Course for Business Owners and Sales Professionals in East Anglia It’s all about giving you the best skills and training to really grow your business and so we are thrilled to announce the launch of our Mastering Sales Training Course, a comprehensive…
Selecting the Right Channels for Your Business Navigating the vast array of online and offline channels can pose a significant challenge when deciding which ones are most effective for your business. However, by gaining a comprehensive understanding of the available channels and how they align…
Leveraging Technology to Transform Your Small Business Marketing Efforts In today’s digital age, integrating technology into your small business operations is no longer an option but a necessity. By leveraging technology, you can revolutionise your marketing efforts, streamline processes, and propel your business towards growth…
Top 3 ways to find customers Relying on too few customers can leave you vulnerable – losing just one could mean a cash flow crisis. But by consistently making an effort to bring in new business, you’ll reduce your risk of failure and grow your…
Managing the cash flow gap Just as a cash flow budget offers insight into the money coming into and out of your business on a weekly or monthly basis, it can also predict your business’s cash flow gaps, those times when there is not enough…
You know you need to, but do you know how? Knowing you need to deliver an exceptional service does not necessarily translate into knowing how to. For that, there are a few fundamental areas that businesses should consider incorporating into their customer approach; strategies that…
Take Control of Your Time and Boost Productivity Procrastination can be a silent killer for entrepreneurs, hindering growth and success. Let’s face it, procrastination is a common challenge that plagues all of us. The thing is, if you lack energy and motivation, your business growth…
