When it comes to crafting effective messaging, it’s all about telling a compelling brand story and communicating key messages clearly to your target audience. Let’s dive into three strategies that will make your messaging stand out. One: Develop a compelling brand story. This story incorporates…
In the fast-paced world of marketing, understanding your target market is crucial for success. Today, we’ll look at four steps to truly understanding your audience, that can help you develop an effective marketing strategy. Step one: Identify your ideal customer. Who are they? What makes…
Tips for Converting Leads into Customers I was recently at the ActionCOACH BizX 2023 where I got to watch global leaders in their field present to, and inspire, everyone in the room. (I highly recommend you attend next year if you can. It’s an excellent…
Make your marketing more compelling through benefits selling. Let’s say I simply marketed myself as a business coach with experience in leadership roles. I can almost hear you thinking, so what? You’re probably also thinking, what does that mean for me? What benefit is there…
If you don’t take care of your customers, your competitor will! Relying on too few customers can leave you vulnerable – losing just one could mean a cash flow crisis. But by consistently making an effort to bring in new business, you’ll reduce your risk…
