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Tag Archives: competitive advantage

Online reputation and reviews play a critical role in business value creation

What Your Customers say Matters Value building strategy #9! Positive Online Reputation: In the digital age, online presence plays a crucial role in shaping customer perceptions and influencing their purchasing decisions. Cultivating a strong online reputation, backed by good customer reviews, testimonials, and ratings, offers…

Benefits of systemisation

Systemise your business for value creation Value building strategy #8! Established Systems and Processes: Established systems and processes contribute to the overall efficiency, productivity, and profitability of the company. They also ensure the business is better positioned for success, growth, and long-term value creation. Increased…

A strong management team contributes to the overall value of a business

Can a strong management team impact the value of my business? Value building strategy #7! Strong Management Team: To answer the question, yes, they can. Investors and potential buyers often assess the capability and experience of the management team when evaluating the overall worth of…

The value of a diversified customer base

The value of a diversified customer base Value building strategy #6! Always have more than one customer! Diversified Customer Base: Overreliance on a single major customer or market segment can expose a company to significant risks, making it vulnerable to sudden changes in customer behaviour…

how scalability can add value to your business

Scalability and Growth Potential Value building strategy #5! Should you build a scalable business? Yes! Emphasising scalability and growth potential is a valuable strategy for creating value in a business. By presenting a clear growth plan, supported by robust data and research, a business can…

Value of protecting Intellectual property

Intellectual Property Protection Value building strategy #4! Intellectual property protection is an asset that creates significant value in a business. Safeguarding patents, trademarks, copyrights, and trade secrets offers several advantages that contribute to a company’s growth and competitiveness. Market Differentiation: With patents, trademarks, or copyrights…

the value of strong branding and marketing

Branding and Marketing Value building strategy #3! Having a strong branding and marketing strategy is instrumental in creating value in a business. It goes beyond just advertising products or services and encompasses the establishment of a compelling brand identity that resonates with customers. Brand Recognition…

value of a unique value proposition

It does make all the difference! The more value in your business, the more valuable it is for you AND outsiders. One strategy for value creation is to identity your unique value proposition (UVP). Having one creates significant value in a business by attracting and…

10 tips for creating value in your business

Unlocking Business Potential As a small business owner, you know that your company is more than just a venture; it’s a labour of love, dedication, and countless hours of hard work. Whether you’re considering a future sale or seeking to attract investors to fuel expansion,…

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