The value of a diversified customer base Value building strategy #6! Always have more than one customer! Diversified Customer Base: Overreliance on a single major customer or market segment can expose a company to significant risks, making it vulnerable to sudden changes in customer behaviour…
Scalability and Growth Potential Value building strategy #5! Should you build a scalable business? Yes! Emphasising scalability and growth potential is a valuable strategy for creating value in a business. By presenting a clear growth plan, supported by robust data and research, a business can…
Choose the channels that work for you With so many different channels available, both online and offline, it can be challenging to determine which ones are most effective for your business. To help with this decision, it is important to evaluate each channel in terms…
Intellectual Property Protection Value building strategy #4! Intellectual property protection is an asset that creates significant value in a business. Safeguarding patents, trademarks, copyrights, and trade secrets offers several advantages that contribute to a company’s growth and competitiveness. Market Differentiation: With patents, trademarks, or copyrights…
Branding and Marketing Value building strategy #3! Having a strong branding and marketing strategy is instrumental in creating value in a business. It goes beyond just advertising products or services and encompasses the establishment of a compelling brand identity that resonates with customers. Brand Recognition…
What’s the point of your marketing? Part of any solid marketing strategy is setting your objectives for your marketing activities. When setting clear marketing objectives, think SMART (Specific, measurable, achievable, realistic, time bound). Defining specific, measurable goals helps to focus efforts and resources on activities…
It does make all the difference! The more value in your business, the more valuable it is for you AND outsiders. One strategy for value creation is to identity your unique value proposition (UVP). Having one creates significant value in a business by attracting and…
What makes you unique? Your USP is what sets your business apart from your competitors and communicates to potential customers why they should choose your products or services over others in the market. By identifying and articulating your USP effectively, you can create a powerful…
Keep your financials solid Solid financial management helps create substantial value for your business by attracting investors, supporting growth, enabling strategic decision-making, ensuring compliance, and enhancing overall efficiency and stability. Here are some benefits of keeping your financials solid: Investor and Stakeholder Confidence: Clear financial…
Unlocking Business Potential As a small business owner, you know that your company is more than just a venture; it’s a labour of love, dedication, and countless hours of hard work. Whether you’re considering a future sale or seeking to attract investors to fuel expansion,…
Do you know when do you start to make money in your business? Your breakeven point is the point where the cost of producing a product or service equals the revenue generated by the sales of that product or service. In a nutshell, it tells…
Leveraging Technology to Transform Your Small Business Marketing Efforts In today’s digital age, integrating technology into your small business operations is no longer an option but a necessity. By leveraging technology, you can revolutionise your marketing efforts, streamline processes, and propel your business towards growth…
