What’s the point of your marketing? Part of any solid marketing strategy is setting your objectives for your marketing activities. When setting clear marketing objectives, think SMART (Specific, measurable, achievable, realistic, time bound). Defining specific, measurable goals helps to focus efforts and resources on activities…
It does make all the difference! The more value in your business, the more valuable it is for you AND outsiders. One strategy for value creation is to identity your unique value proposition (UVP). Having one creates significant value in a business by attracting and…
What makes you unique? Your USP is what sets your business apart from your competitors and communicates to potential customers why they should choose your products or services over others in the market. By identifying and articulating your USP effectively, you can create a powerful…
Keep your financials solid Solid financial management helps create substantial value for your business by attracting investors, supporting growth, enabling strategic decision-making, ensuring compliance, and enhancing overall efficiency and stability. Here are some benefits of keeping your financials solid: Investor and Stakeholder Confidence: Clear financial…
Unlocking Business Potential As a small business owner, you know that your company is more than just a venture; it’s a labour of love, dedication, and countless hours of hard work. Whether you’re considering a future sale or seeking to attract investors to fuel expansion,…
Mastering Sales Training Course for Business Owners and Sales Professionals in East Anglia It’s all about giving you the best skills and training to really grow your business and so we are thrilled to announce the launch of our Mastering Sales Training Course, a comprehensive…
Selecting the Right Channels for Your Business Navigating the vast array of online and offline channels can pose a significant challenge when deciding which ones are most effective for your business. However, by gaining a comprehensive understanding of the available channels and how they align…
Leveraging Technology to Transform Your Small Business Marketing Efforts In today’s digital age, integrating technology into your small business operations is no longer an option but a necessity. By leveraging technology, you can revolutionise your marketing efforts, streamline processes, and propel your business towards growth…
In the world of advertising, there are cost-effective tactics that businesses can use to reach their target audience and generate valuable leads. Let’s explore some of the tactics that won’t break the bank. You can leverage social media platforms. Social media advertising is a cost-effective…
When it comes to coaching, finding the right coach is like finding the perfect partner. Let’s imagine you’re a business owner, and you’ve had a less than stellar experience with a coach in the past. What went wrong? Maybe you didn’t put the time in,…
Top 3 ways to find customers Relying on too few customers can leave you vulnerable – losing just one could mean a cash flow crisis. But by consistently making an effort to bring in new business, you’ll reduce your risk of failure and grow your…
When it comes to crafting effective messaging, it’s all about telling a compelling brand story and communicating key messages clearly to your target audience. Let’s dive into three strategies that will make your messaging stand out. One: Develop a compelling brand story. This story incorporates…
