What’s in it for me?

Make your marketing more compelling through benefits selling.

Let’s say I simply marketed myself as a business coach with experience in leadership roles.  

I can almost hear you thinking, so what? You’re probably also thinking, what does that mean for me? What benefit is there for you to engage with me, right?

And you wouldn’t be alone in thinking that way. 

Your customers think that way too, about you and what you offer. Most clients and customers base their buying decisions on the benefits they perceive the product or service to provide, not its features. 

So, the fact that you are an estate agent with 20 years local experience means nothing to your target market unless they can see a clear benefit from using your services, other than selling their house of course, which any estate agent can probably do. 

Now, try turning the features statement, I am an estate agent with 20 years local experience, into a benefits statement:

Because I have over 20 years’ experience selling homes in your neighbourhood, your house will be sold quickly, for the highest amount possible, letting you focus on other important things.  Let me take the stress out of selling your home.

Sounds much more compelling, doesn’t it? 

What feature statements are you using to market your business that should be flipped into benefit statements? 

Ready to take your business to the next level? Take our quick 3 minute Next Level Assessment Quiz to find out, and then book your complimentary coaching session to chat about the results and how to take things forward in your business.